December 1, 2023

The iPhone 15 launch occasion is ready to happen on Tuesday, September twelfth. The keynote date is all the knowledge longtime iPhone customers would want to find out the iPhone 15 launch date. That’s Friday, September twenty second, 10 days after the launch occasion.

Apple received’t affirm the discharge date till the tip of the present. However contemplating the corporate has maintained the identical iPhone launch sample for years, there’s no indication it’ll change it anytime quickly. The corporate may shake issues up although, particularly this yr. However I wouldn’t count on the iPhone 15 telephones to go on sale proper after the September twelfth launch occasion.

How Apple sells new iPhones

Since Apple moved its iPhone launch occasion from June to September all these years in the past, it has maintained the identical fundamental playbook. New iPhones are introduced throughout a particular occasion on a Tuesday or Wednesday. That’s September twelfth, a Tuesday, for the iPhone 15 sequence.

The primary Friday after that, preorders for the brand new iPhone begin on-line. On this case, we’re September fifteenth for the iPhone 15 sequence.

The brand new iPhone’s launch date, and the date Apple ships preordered handsets to patrons, is the second Friday after the keynote. With that in thoughts, the official iPhone 15 launch date is September twenty second, 2023.

Apple has used this launch sample even in years when sure iPhones had been delayed.

Will the iPhone 15 change issues?

Bloomberg’s Mark Gurman shared a tidbit about Apple’s plans for its retail shops on iPhone 15 launch day:

Apple retail shops will probably be doing updates the evening of September twelfth after the occasion. This suggests that some new merchandise may see near-immediate availability — or that they’ll merely be rapidly placing up new advertising and marketing supplies.

This prompted hypothesis that Apple may begin promoting the iPhone 15 as quickly because the occasion is over, though Gurman clearly notes that Apple is likely to be merely placing up new advertising and marketing supplies on the day the iPhone 15 is introduced.

Given Apple’s well-oiled iPhone launch machine, I wouldn’t count on the iPhone 15 sequence to get particular remedy. I don’t suppose Apple will change the way it sells iPhones, although I might be mistaken.

iPhone 14 Professional vs. iPhone 15 Professional bezels comparability Picture supply: yeux1122

This can be a particular yr for the iPhone, marking the change to a USB-C port. However that’s actually not sufficient for Apple to need to begin gross sales ahead of anticipated. Nevertheless, It might be a great motive to start selling the connector change early in shops, particularly if Apple plans to make an enormous deal in regards to the comfort of USB-C ports on the iPhone 15.

Even with out such an enormous design change, Apple has an enormous motive to start out advertising and marketing the iPhone 15 early. Smartphone gross sales are down throughout the trade this yr, with Apple’s rivals being largely impacted.

Apple has a big base of customers who hold upgrading to new iPhones regardless of the financial local weather. It’s the rationale Apple can afford to extend iPhone 15 Professional costs this yr, absolutely realizing that clients will nonetheless buy the handset.

However success isn’t assured, and each second of selling counts. Apple may need its shops to have iPhone 15 signage up instantly after Tim Cook dinner & Co. finish their presentation on Tuesday. That manner, patrons will probably be uncovered to the iPhone 15 quickly after the occasion, no matter whether or not or not they watched the present.

Yet one more factor

Apple can also be going to launch new Apple Watch fashions subsequent week, together with the Sequence 9 and the Extremely 2. On high of that, a USB-C AirPods Professional 2 mannequin must be unveiled on the iPhone 15 present.

However I don’t suppose the brand new Apple Watches will get an early launch. As for the USB-C AirPods, they don’t essentially want that a lot advertising and marketing consideration.