November 30, 2023

TikTok is shutting down the unique manner creators may make cash on the social media platform.

In 2020, TikTok introduced the Creator Fund. The corporate stated that it will pay creators out from a pool of $1 billion for individuals who created well-liked content material. Whereas individuals flooded to the platform to make their tens of millions, most individuals discovered that their earnings from the fund had been fairly small, equating to mere {dollars} for tens of millions of views generally.

Then, in February of this yr, the corporate introduced the Creativity Program, a brand new manner for creators to make cash on the platform. The Creativity Program was clearly offered as a extra dependable and long-term strategy to earn cash on TikTok, spelling the tip of the Creator Fund. As reported by The Verge, TikTok confirmed that plan at this time, saying that it’s shutting down the Creator Fund and shifting all eligible creators to the Creativity Program.

Picture supply: TikTok

In response to TikTok spokesperson Maria Jung, the Creator Fund will shut down in a number of nations on December sixteenth. The corporate didn’t verify how a lot of the $1 billion fund it has really paid out because it launched a number of years in the past.

Creators within the US, UK, Germany, and France will not be capable to monetize their content material by the unique fund, TikTok spokesperson Maria Jung says. TikTokers in Italy and Spain aren’t affected by the change.

Curiously, the remaining Creativity Program pushes creators to make longer movies on the platform. The corporate notes that, in an effort to earn cash as a part of the Creativity Program, “creators should create and publish high-quality, unique content material longer than one minute.” That’s an fascinating requirement for a platform that turned well-liked over short-form movies.

Creators already enrolled within the TikTok Creator Fund can change to the Creativity Program, and people that aren’t enrolled can apply to the brand new program as soon as accessible. Creators at the moment enrolled within the TikTok Creator Fund can select to change to the Creativity Program Beta. To begin incomes, creators should create and publish high-quality, unique content material longer than one minute. Creators could have entry to an up to date dashboard to view video eligibility, estimated income, and video efficiency metrics and analytics. Protecting the security of our group in thoughts, all movies for the Creativity Program should abide by our Group Tips.

TikTok’s announcement comes as competing platforms like Instagram’s Reels and YouTube’s Shorts merchandise proceed to realize in reputation as properly. We’ll should see how monetization shakes out between every platform for creators, however TikTok is actually attempting to catch YouTube’s industry-leading monetization capabilities right here.