December 6, 2023

Given the manufacturing and advertising budgets, The Flash is perhaps one of many largest field workplace bombs in historical past. The DC crossover flick barely crept over $100 million on the US field workplace and ended its theatrical run having made simply $268 million worldwide. It’s the newest miss in what has been an unlucky denouement for the DC Prolonged Universe, however regardless of poor evaluations and ticket gross sales, The Flash appears to be discovering an viewers on Max.

On August 31, Max added two Prime 10 rows to its app to showcase the most well-liked motion pictures and collection on the streaming service. As of Monday, The Flash is the most-watched film on Max. It’s not particularly stunning {that a} huge superhero film — even a tough one — would stand up the charts after arriving on a streaming service, however The Flash premiered on Max on August 25. It’s been over two weeks, and the DC film continues to be doing numbers.

I’m guessing that The Flash is seeing sustained success on Max as a result of so few subscribers really noticed the film in theaters. Should you’re already paying for Max, all The Flash prices you now could be 2 hours and 24 minutes of your time. Whether or not or not it’s price that is perhaps up for debate, however the one option to discover out for positive is to press play.

Extra importantly, I believe this is perhaps a promising signal for the rebooted DC Universe, led by new DC Studios bosses James Gunn and Peter Safran. So far as this franchise has fallen, individuals are nonetheless going to present most comedian e book motion pictures a shot, even when they aren’t keen to purchase a ticket to see it in theaters. To me, this means that the restoration for DC gained’t be as troublesome as it might look on paper. If Superman: Legacy is nice, it would make a revenue, and Gunn may have the possibility to construct out a brand new DCU with out the specter of the DCEU hanging over him.

Within the meantime, Gunn and Warner Bros. should hope Aquaman and the Misplaced Kingdom isn’t as spectacular a failure as The Flash or Blue Beetle. Whereas the latter was well-received by critics, it has to date made lower than half of what The Flash made. Audiences aren’t giving DC motion pictures the advantage of the doubt, so if Aquaman 2 is a flop, it makes Gunn’s job that a lot more durable when he has to persuade us all to spend $15 or so on a ticket for his Superman film.