Whereas Apple’s Scary Quick occasion won’t have been probably the most attractive keynote of the corporate, the ultimate body of the presentation had individuals actually hyped. Apple claimed it had shot the whole occasion on the iPhone 15 Professional and edited all the things on Mac.
Whereas stating {that a} keynote was edited on a Mac isn’t any shock, it was actually attention-grabbing to find that Apple really shot the complete keynote on the iPhone 15 Professional. Frames of a behind-the-scenes – and even the whole video of how Apple has finished which have leaked on X through the night time – however Cupertino has lastly posted on YouTube the method of filming the Apple occasion on its newest iPhone mannequin.
Right here’s the outline of the video:
“Check out an Apple Occasion shot on iPhone 15 Professional. The workforce backstage talks course of. The director shoots in low mild with superb outcomes — whereas treating the iPhone 15 Professional like an actual professional digicam. Professional workflow specialists name-drop the trio supercharging video on iPhone 15 Professional: ProRes, Apple Log, and USB-C. World-renowned colorist Stefan Sonnenfeld explains how the footage offers him extra freedom to create. And the editor talks about bringing the imaginative and prescient to life seamlessly.”
As you’ll be able to see, it was because of USB-C, ProRes, and the brand new Apple Log that the corporate might shoot all the things in a manner that seemed like one other of its high-quality Apple occasions. In fact, it’s not simply the iPhone because the firm has used skilled lights, gimbals, and different equipment. Nonetheless, it’s fairly spectacular how a lot it’s doable to seize with this cellphone.
The identical occurred with one in every of Olivia Rodrigo’s music movies, which was additionally captured totally with the iPhone 15 Professional Max. In contrast to a music clip from Girl Gaga utilizing the iPhone 11 – which wasn’t good – Apple actually outdid itself by combining Log recording and exterior drive help when utilizing the brand new iPhone.
You’ll be able to watch the behind-the-scenes under and likewise uncover all the things Apple introduced throughout its Scary Quick occasion.
