Almost each streaming service in the marketplace has raised the costs of its plans over the past two years, however just one has modified its entire title as properly. Warner Bros. Discovery left many people scratching our heads when it changed HBO Max with Max, however that wasn’t sufficient to knock it off the highest spot in Whip Media’s 2023 US Streaming Satisfaction report (by way of Selection).
For the third 12 months working, Max has the very best total satisfaction ranking of any streamer. That’s the excellent news for WBD. The unhealthy information is that Max suffered essentially the most precipitous drop as properly — from 94% in 2022 to 88% in 2023. It’s not laborious to determine why.
After working away with the highest spot in 2022, Max’s buyer satisfaction is now 1% greater than Hulu’s, which held regular at 87% for the second 12 months in a row. In the meantime, Disney+ dropped into third place from 88% in 2022 to 85% in 2023. Netflix continued its descent as properly, tumbling from 90% in 2021 to 80% in 2022 to 77% in 2023. However I’m constructive the upcoming Netflix worth hike will assist enhance buyer satisfaction in 2024.
Whereas the largest names in streaming battle to fulfill subscribers, the mid-tier companies are on the rise. After climbing from 75% to 79% in 2022, Paramount+ didn’t budge in 2023. Prime Video rose by 2%, Apple TV+ elevated by 5%, and Peacock jumped by 6%.
The essential takeaway from this survey of two,011 U.S. adults is that the hole between streaming companies is shrinking fairly quickly. In 2021, HBO Max was 30 factors greater than Peacock (92% to 62%). Two years later, Max is simply 14 factors greater than Peacock and Prime Video (88% to 74%). Netflix appears to be like like an outlier now, however it may not in one other 12 months or two.
“At present’s SVOD competitors is fierce!” Whip Media notes. “Subscriber churn and optionality are each rising as hundreds of thousands of customers are keen to substitute new streaming companies — even when quickly — to achieve essentially the most resonant mixture of unique and library content material.”