November 30, 2023

Within the first 17 days of iPhone 15 gross sales in China, the brand new iPhone collection is underperforming in comparison with the iPhone 14 on the similar interval. In accordance with Counterpoint Analysis, the brand new telephone gross sales are down 4.5%.

Although iPhone 15 inventory virtually vanished throughout pre-order days in minutes, it appears this wasn’t sufficient to outperform the iPhone 14 gross sales, comparatively. The rationale behind it may very well be a decline in client spending.

“China’s headline numbers for the 15 collection are within the pink, and it is a reflection of the broader decline in client spending,” says Mengmeng Zhang. “However the shorter pre-holiday procuring interval coupled with provide mismatches on the Professional Max (with shoppers shying away from blue) may push a few of the demand to calendar This fall.”

Picture supply: Counterpoint Analysis

Comparatively, the iPhone 15 Professional Max has offered 14% lower than the iPhone 14 Professional Max in China. The iPhone Professional is down 11%, and the bottom mannequin is down 8%. For the reason that iPhone 14 Plus began being offered a month later, there are not any numbers to match with the iPhone 15 Plus.

Early US numbers are in stark distinction to China, with the primary 9 days of iPhone 15 gross sales exhibiting double-digit will increase in general unit gross sales and wholesome demand throughout Base, Professional, and particularly Professional Max fashions.

“The US is scorching proper now with back-to-back stellar weekends for the brand new iPhone. The general reception of the 15 collection has been very constructive, and we’re anticipating a serious improve cycle from iPhone 11 and 12 customers,” says Jeff Fieldhack, Analysis Director for North America. “In fact, we’re speaking in regards to the first couple weeks of gross sales, nevertheless it’s a constructive signal and takes a number of sting off the China numbers.”

That stated, it appears the Chinese language aren’t satisfied that the iPhone 15 collection is a must have replace, like final yr’s fashions – though I’m afraid I’ve to disagree. As well as, the financial downturn will need to have made them extra cautious about spending.