December 1, 2023

IFA 2023 formally begins on September 1, however the commerce present is already holding its two-day media occasion to arrange journalists for all of the upcoming bulletins. Throughout the IFA Opening Convention, the managing director of gfu Shopper & Residence Electronics GmBh, Dr. Sara Warneke, and Oliver Merlin, managing director of IFA Administration GmbH, highlighted the post-COVID market and all the pieces new with IFA 2023.

Based on Merlin, IFA 2023 is totally offered out, as all 26 halls are stuffed with expositors on a 130,000-square-meter plant. In whole, there are 2,509 of them from 48 totally different nations. The commerce present expects 180,000 guests from 144 totally different nations through the subsequent few days.

Oliver Merlin, Managing Director of gfu Shopper & Residence Electronics GmbH, throughout IFA’s Opening Press Convention. Picture supply: José Adorno for BGR

Oliver Merlin highlights that every one main manufacturers proceed to help IFA, although the commerce occasion has misplaced a number of unique bulletins, akin to from Samsung and LG, which beforehand revealed a number of new merchandise on the present. That mentioned, the South Korean firms, together with different main gamers, are nonetheless exposing their newest merchandise.

From these attending the present in Berlin, IFA is focusing so much on sustainability, and it’ll actually have a utterly new Sustainability Village highlighting the most recent techs on the sector and what firms are doing to extend manufacturing whereas defending the setting.

After COVID-19, IFA 2023 is coming again in full swing, although Dr. Sara Warneke reminds us that we face volatility, uncertainty, and complexity within the shopper digital market. After a growth through the starting of COVID, the forecast for 2023 and 2024 isn’t that optimistic, as most markets are reducing their consumption.

Picture supply: José Adorno for BGR

Evaluating the primary half of 2023 with the identical interval in 2022, shopper electronics, workplace, info applied sciences, telecom, and different classes misplaced income, whereas the picture sector was the one one with optimistic progress on account of individuals returning to journey.

One other attention-grabbing tidbit from Warneke is that prospects at the moment are upgrading their gadgets much less and specializing in changing them, which implies individuals aren’t shopping for new merchandise to purchase them. Nonetheless, they solely do this when their outdated machine breaks.

IFA 2023 barely began, however the 2024 present is simply across the nook

Since IFA 2024 marks the a hundredth birthday of the commerce present, the organizers already introduced it is going to additionally happen in Berlin from September 6 to September 10. They didn’t share a lot, however the organizers consider sustainability and AI will play a major function within the subsequent convention, as they plan to share extra particulars within the coming weeks and months.

BGR is overlaying IFA 2023 from Berlin. We’ll carry the most recent and upcoming bulletins as quickly as we study them, together with the present’s insights.