December 2, 2023

The iPhone 15 is promoting tremendously properly, as anticipated. What’s completely different this yr is that the smartphone market is in a hunch as a result of economic system. Apple has the posh of one thing most Android distributors don’t: an infinite person base that’s keen to improve almost yearly. However even Apple is feeling the stress. The iPhone maker didn’t increase its costs this yr, opposite to reviews. Actually, it lowered iPhone 15 costs in Europe in comparison with final yr.

In the meantime, rivals are working onerous to win over prospects keen to spend cash on flagship handsets, particularly as some iPhone 15 fashions promote out world wide.

For instance, Google not too long ago struck out at Apple with anti-iPhone adverts, all whereas elevating costs of the Pixel 8 and Pixel 8 Professional. Additionally, if reviews are correct, Samsung would possibly unveil the Galaxy S24 collection sooner than traditional subsequent yr. The iPhone 15 needs to be an element.

Leaker Ice Universe apparently revealed the Galaxy S24 launch date on Chinese language social media a number of weeks in the past. He claims the Galaxy S24 collection can be unveiled on January 18, 2024. That’s about two weeks sooner than the Galaxy S23 launch occasion, which happened on February 1, 2023.

As we all know, Samsung can’t hold a secret, and Ice Universe has been a gentle supply of correct Samsung leaks.

Corroborating the leak, a report from Seoul Financial Day by day mentioned earlier this week that Samsung plans to unveil the Galaxy S24 in early 2024. The primary Unpacked press convention of the yr would happen in San Francisco.

Samsung launched the Galaxy Z Fold 5 and Flip 5 in Korea in July, a lot sooner than traditional. The foldable telephones changed the Galaxy Be aware, which Samsung used to unveil in early September. The Korean big saved transferring up that summer time Unpacked occasion to distance itself so far as potential from Apple’s iPhone launch occasions each September.

Samsung Galaxy S23 Extremely smartphone. Picture supply: Christian de Looper for BGR

The report doesn’t point out a launch date for the Galaxy S24 occasion. Early subsequent yr may additionally imply early February, which might align with the Galaxy S23 schedule.

Nevertheless it notes Samsung’s earnings worries on this economic system. This is a sign that Samsung would possibly certainly wish to push ahead the Galaxy S24 launch so the cellular division can usher in additional cash and do it sooner than traditional.

The Seoul Financial Day by day explains that the cellular division carried out higher than anticipated in the course of the September quarter. Elevated smartphone gross sales in the course of the interval would possibly assist Samsung’s backside line total, compensating for the much less stellar efficiency of Samsung’s semiconductor enterprise.

The mixed gross sales of the Galaxy Z Fold 5 and Flip 5 have been about 10% increased than final yr. The telephones have been available in shops sooner than their predecessors. Additionally, the Flip 5 is costlier than the Flip 4.

Samsung is outwardly seeking to reap the benefits of its common schedule of recent smartphone releases to spice up income. For instance, Samsung unveiled the Galaxy S23 FE mannequin the identical day Google launched the Pixel 8.

The Galaxy S24 would serve an analogous objective, with the additional advantage that we’re taking a look at Samsung’s reply to the iPhone 15, an actual next-gen flagship. Comparatively, the Galaxy S23 FE is a high-end machine that delivers a number of cost-cutting compromises.