December 1, 2023

At this charge, we’re all going to be paying greater than we did for cable. Worth hikes have been hitting all the streaming providers this yr. From music to audiobooks to tv and movies, it’s been robust to get away with out dealing with a rise in price for one in every of your streaming providers. Discovery+ is the most recent to implement such a rise.

In a press launch, Warner Bros. Discovery introduced that it’s growing the worth of Discovery+, its standalone streaming service that additionally comes bundled for Max subscribers. The corporate says that the worth hike is efficient instantly for anybody who begins a brand new subscription right now.

If you happen to enroll now, you’re going to pay $8.99 monthly for the ad-free plan as a substitute of the earlier worth of $6.99 monthly in the USA. For current subscribers to the ad-free plan, the worth improve will go into impact for his or her subsequent billing cycle on or after November 2nd. There isn’t any worth improve for the ad-supported plan — that may stay at $4.99 monthly.

For Canadian subscribers, the worth of the ad-free plan will improve from $6.99 CAD to $8.99 CAD. Whereas the worth of the ad-supported plan didn’t improve in the USA, it’s getting raised in Canada from $4.99 CAD to $5.99 CAD.

That is the primary time Discovery+ has elevated the worth of a month-to-month subscription in these markets since launching in January 2021. It will enable us to proceed to supply can’t miss-stories within the meals, house, relationships, true crime, paranormal genres – plus a lot extra.”

Discovery+ is the most recent streaming service to hike its worth. We’ve already seen worth will increase throughout the board from Netflix, Apple TV+, Max, Disney+, and extra. Plainly as soon as one firm made the transfer with none disastrous outcomes to its enterprise, the remainder of them adopted swimsuit.

Hopefully, these worth hikes will decelerate. I, for one, am beginning to contemplate canceling a few of my subscriptions in the event that they proceed.