December 2, 2023

The iPhone 15 sequence is official, with Apple having unveiled the 4 new handsets throughout its Wonderlust occasion earlier this week. On Friday, September fifteenth, you’ll be capable to preorder a brand new iPhone 15 mannequin, which can ship to your door on September twenty second. iPhone 15 and 15 Professional costs are similar to final yr, with the one distinction being the discontinuation of the 128GB iPhone Professional Max.

However as I let you know yearly, Apple additionally sells older iPhones alongside the brand-new technology. The autumn 2023 iPhone lineup is extraordinary, spanning from the iPhone 13 all the way in which to the iPhone 15 Professional Max. There’s additionally the iPhone SE 3, which begins at $429.

What’s spectacular about Apple’s present iPhone lineup is the quantity of decisions you might have. Apple has loads of value factors between $429 and $1,599, concentrating on all kinds of budgets. And, in contrast to earlier years, there may be one value level that may make it extremely tough to decide on which iPhone to get. Meet the $899 ($929) iPhone.

What’s the take care of Apple’s non-Professional iPhone costs?

Virtually each time I write about iPhone costs, I let you know that Apple advertises a faux value for the non-Professional fashions to fulfill that candy $X99 spot that appears so good on paper. The iPhone 15 begins at $799, an amazing price ticket for a brand-new handset. However in actuality, the proper value is $829.

The additional $30 is roofed by service provides that Apple launched with the iPhone 12 sequence, the primary 5G iPhone. Each iPhone that has launched since then has the identical “downside.”

Apple’s September 2023 iPhone lineup: iPhone SE 3, iPhone 13, iPhone 14, iPhone 15, and iPhone 15 Professional. Picture supply: Apple Inc.

Whether or not it’s iPhone 13, 14, or 15, and whether or not it has mini or Plus within the title, these non-Professional variations price $30 extra if you happen to don’t purchase your iPhone by a service. Nevertheless, the identical $30 service low cost isn’t accessible for the Execs.

That’s why I all the time point out the true iPhone costs when exhibiting you Apple’s latest iPhone lineup after the arrival of recent fashions. And that’s why I’ll use the $899 ($929) iPhone value under when speaking about all the alternatives you might have this yr for that particular price ticket.

The autumn 2023 iPhone lineup’s thrilling developments

To recap, the arrival of the iPhone 15 sequence has a number of main results on Apple’s fall 2023 lineup. The primary one is that there’s no iPhone mini in retailer from Apple. The iPhone 13 mini has been discontinued, so far as Apple is anxious.

Additionally, all iPhones besides the iPhone SE 3 and iPhone 15 Professional Max have no less than 128GB of storage. The previous is the one mannequin rocking 64GB of storage. The brand new Professional Max begins at 256GB of flash reminiscence.

Lastly, that is the primary yr you should buy a less expensive 6.7-inch iPhone. That’s final yr’s iPhone 14 Plus, which begins at $799 ($829).

All iPhone 15 new colors
All iPhone 15 new colours. Picture supply: Apple Inc.

What’s so particular concerning the $899 ($929) iPhones?

This brings me to Apple’s lineup this yr, the place I’ll deal with the $899 ($929) price ticket. Let’s check out all of the iPhones Apple sells between $799 ($829) and $999:

  • $799 ($829): 256GB iPhone 14, 128GB iPhone 14 Plus, 128GB iPhone 15
  • $899 ($929): 512GB iPhone 13, 256GB iPhone 14 Plus, 256 GB iPhone 15, 128GB iPhone 15 Plus
  • $999: 128GB iPhone 15 Professional

We’re eight decisions within the listing above, half of that are iPhone 15 fashions.

Contemplating all of the variants you get in there, the $899 ($929) price ticket is very fascinating to me. You possibly can rating a 6.1-inch iPhone 13 or iPhone 15 for that value. Or a 6.7-inch iPhone 14 Plus or iPhone 15 Plus.

Along with measurement, you get to decide on between storage tiers, too. It begins at 128GB for the brand-new iPhone 15 Plus and goes as much as 512GB for the iPhone 13. Of notice, the iPhone 15 fashions are the one ones that rock Dynamic Island shows and USB-C ports on the underside.

Apple iPhone 13 and iPhone 13 Pro next to each other on a table
Apple iPhone 13 and iPhone 13 Professional subsequent to one another on a desk. Picture supply: Christian de Looper for BGR

The newer the iPhone, the higher it’ll stand the passage of time. The iPhone 15 fashions are barely downgraded from the iPhone 15 Professional, but in addition barely upgraded from the iPhone 14 Professional. They function the A16 Bionic chip, which can flip the iPhone 15 Plus right into a beast in terms of battery life. In addition they have many of the latest digital camera options.

However in order for you extra native storage, you possibly can go for the 512GB iPhone 13. A superb compromise is the 256GB tier, the place you possibly can select between the iPhone 14 Plus or iPhone 15.

What’s additionally very fascinating is that the iPhone 15 and iPhone 14 Plus pricing goes hand in hand this yr. Not only for the $899 ($929) value tier however for each reminiscence tear.

If I deliberate to purchase an iPhone this fall, I’d go for the 256GB iPhone 15.

This has by no means occurred earlier than

I’ve been overlaying Apple’s iPhone lineup for a few years, and this has by no means occurred earlier than. Apple has elevated the variety of iPhones it makes yearly for the reason that iPhone 8/X sequence. The variety of storage tiers additionally went up. That allowed it to crowd the sector between the $429 entry price ticket of the iPhone SE 3 and the costliest 1TB iPhone 15 Professional Max that sells for $1,599.

Why is Apple doing this? The iPhone’s common promoting value (ASP) could be the reply. And Apple simply hit its highest ASP within the March 2023 quarter, which is an uncommon interval to take action. The ASP has now risen to $988 from the earlier $972, in response to CIRP knowledge. That could be the case as a result of Apple didn’t actually have sufficient iPhone 14 Professional/Max inventory through the December 2022 quarter, as China’s closing COVID lockdowns killed manufacturing.

iPhone 14 Display
Apple iPhone 14. Picture supply: Christian de Looper for BGR

That $899 ($929) value is decrease than $988, after all. However Apple is giving clients a lot alternative at that value, which could point out that it’s combating to maintain the ASP as excessive as attainable. Particularly through the present economic system.

Apple nonetheless expects to promote extra iPhone 15 Professional/Max items mixed than common fashions. That’s what all manufacturing studies inform us. Regardless of the economic system, most iPhone 15 patrons will spend no less than $999 on a brand new Professional. Due to this fact, Apple should count on iPhone customers to pay greater than $899 ($929) for a 2023 iPhone mannequin. However that crowded value tier may goal non-Professional patrons.

Apple already promotes deals that give you up to $1,000 off the iPhone 15 Pro starting price.
Apple already promotes offers that offer you as much as $1,000 off the iPhone 15 Professional beginning value. Picture supply: Apple Inc.

When you consider it, solely $70 further on high of that $929, which, once more, is the actual value, will get you to spend $999 on an iPhone 15 Professional. And that’s greater than Apple’s present ASP. Add the assorted iPhone offers that allow you to save as much as $1,000 on a brand new iPhone buy, and it’s comprehensible why so many patrons would go for the Professional as an alternative of any $899 ($929) iPhone.

On the finish of the day, solely Apple is aware of why it’s providing so many shopping for choices for a similar value tier. And I’m solely speculating right here, after all.

However that’s solely as a result of I used to be shocked to see how a lot alternative you get for that tier. One thing that hasn’t occurred earlier than. Although sure, Apple provided three iPhone fashions for that price ticket final yr, together with the now-gone iPhone 13 mini.