December 7, 2023

As somebody who has defended Netflix’s worth hikes over time, I can’t say I’m shocked to listen to that Amazon will elevate the worth of its Prime Video streaming service subsequent 12 months. However the best way Amazon is doing it’s a little completely different, as the corporate will primarily drive advertisements on all Amazon Prime subscribers who get free entry to the large retailer’s streaming service. The one strategy to keep away from the advertisements will likely be to pay an additional price every month, on high of your dear Prime subscription.

Prime Video’s ad-free expertise will price an additional $2.99/month on high of your Prime subscription or your present Prime Video subscription. The transfer is sensible within the grander scheme of issues as a result of a lot of Amazon’s greatest rivals have already launched cheaper ad-based subscription tiers.

However the excellent news in all of that is that Amazon received’t change the worth of its Amazon Prime subscription subsequent 12 months. As an alternative, present subscribers will robotically begin seeing advertisements until they pay to improve.

Amazon on Friday introduced the Prime Video change. Amazon says it wants to point out advertisements to spice up income and proceed to ship nice content material:

To proceed investing in compelling content material and preserve growing that funding over a protracted time frame, beginning in early 2024, Prime Video exhibits and flicks will embrace restricted ads. We goal to have meaningfully fewer advertisements than linear TV and different streaming TV suppliers.

To be truthful, Prime Video is the house of a number of thrilling motion pictures and TV exhibits. There’s positively worth in there, and, as a subscriber myself, I in all probability received’t thoughts the advertisements. Assuming Amazon doesn’t overdo it. However it’s unclear what Amazon’s “restricted” promoting expertise will seem like.

Initially, Amazon will present Prime Video advertisements within the US, UK, Germany, and Canada early subsequent 12 months. Then, France, Italy, Spain, Mexico, and Australia will observe later in 2024.

Amazon says it’ll additionally introduce a further $2.99/month price to take away advertisements. That primarily means you’ll be paying $36 a 12 months on high of your present Amazon Prime subscription. Dwell occasions will proceed to characteristic advertisements, nonetheless.

However Amazon says it’s not elevating the Prime membership. It’s as much as subscribers to determine whether or not to take pleasure in free entry with advertisements or go for the ad-free expertise. As a reminder, Amazon’s price for Prime was not too long ago elevated to $14.99/month or $139/12 months.

Amazon says it’ll electronic mail Prime members a number of weeks earlier than advertisements are launched. That’s after we’ll get details about signing up for the ad-free Prime Video tier.